Update Your LinkedIn

Add Skreena to your LinkedIn profile. Use a title like "Partner at Skreena", "Skreena Ambassador", or "Recruitment Technology Partner at Skreena". This is completely standard for affiliate and partner programmes — just don't claim to be an employee.

Add a short description in your experience section explaining what Skreena does and how you help businesses implement it. This gives you instant authority when you message someone.

Post & Repost Content

Share Skreena content, repost company updates, and write your own posts about recruitment challenges. You don't need to be a content creator — even one post a week about hiring pain points keeps you visible and positions you as someone who understands the space.

Ideas for posts:

• A stat about how long manual screening takes
• A quick take on AI in recruitment
• Repost a Skreena update with your own comment
• Share an article about hiring challenges and add your perspective

Engage Before You Pitch

Before messaging a prospect, like and comment on a couple of their posts. When your name pops up in their DMs, they'll recognise it. This one step alone massively increases response rates because you're no longer a stranger — you're someone who's already shown genuine interest in their work.

What's Allowed

• "Partner at Skreena" or "Ambassador" on LinkedIn — completely fine
• Reposting and sharing Skreena content — encouraged
• Creating your own content about Skreena — go for it
• Using Skreena branding in your posts — fine, just don't alter the logo
• Claiming to be a Skreena employee — don't do this, it misrepresents the relationship

Rejection Is Data, Not Defeat

Most people won't buy. That's not a reflection of you or the product — it's just how outreach works. For every 100 conversations, maybe 3-5 turn into paying customers. The other 95 weren't ready, don't have the budget, or just aren't a fit. None of that is personal.

When someone says no, they're rejecting the timing, not you. Move on fast. The next conversation could be the one that lands.

The Numbers Game

Sales is maths. If your conversion rate is 3%, you need 34 conversations to get one customer. If you want 5 customers this month, that's 170 conversations. Once you see it as numbers, rejection stops feeling heavy — it's just part of getting to the yes.

Track your numbers. Know your rate. Then you'll know exactly how much activity you need, and the emotions drop out of it.

Don't Sell — Solve

People can feel when they're being sold to, and they resist it. But nobody resists someone who genuinely understands their problem and has a solution. Stop thinking about closing and start thinking about what this person is struggling with right now.

Ask questions. Listen to the answers. If Skreena solves their problem, the sale happens naturally. If it doesn't, move on — forcing a bad fit wastes everyone's time.

Tonality Matters More Than Words

How you say something carries more weight than what you say. If you sound desperate or needy, people pull away. If you sound calm and certain, people lean in. Speak like someone who knows the product works and isn't bothered if this particular person doesn't buy it.

Confidence doesn't come from a script — it comes from genuinely believing in what you're offering. Use Skreena yourself, understand what it does, and you'll naturally sound like someone worth listening to.

Silence Is Power

After you've made your point or asked a question, stop talking. Most people rush to fill silence because it feels awkward. But silence gives the other person space to think — and often, they'll talk themselves into it. Let the silence work for you.

Never Answer a Broad Question

When a prospect asks something vague, don't guess at the answer. You'll be judged on whatever you say, and if it's not what they were looking for, you've lost ground. Instead, ask a question about the question — narrow it down so you can give the right answer, not just an answer.

Prospect: "So how does the AI actually work?"
You: "Are you asking about how the interviews run, or more about how the scoring works?"

Prospect: "What kind of results do people get?"
You: "Results in terms of time saved, or more about the quality of candidates coming through?"

Now if they come back with another broad answer, don't ask a second question — that starts to feel like an interrogation. Instead, flip it into a statement that forces them to give up more information without you having to ask.

Prospect: "Just results in general really."
You: "Most businesses we work with were spending hours on first-round screening before they switched. I'd imagine it's probably similar for you."

Now they have to respond with their actual situation. "Yeah we spend ages on it" or "Not really, we only hire a few people a year." Either way, you've got real information to work with without asking another question.

Prospect: "Is it expensive?"
You: "Depends on volume — what kind of roles are you typically hiring for?"
Prospect: "All sorts really."
You: "Most of our clients start with the starter pack at forty-two quid and it covers about twelve full screenings. For most teams that lasts a couple of months."

The statement gives them something concrete to react to. They'll either agree, correct you, or ask a more specific follow-up — all of which move the conversation forward.

Handle "I'll Think About It"

This almost always means no. Instead of accepting it, get curious. "What specifically are you unsure about?" or "What would you need to see to feel confident?" These questions bring the real objection to the surface, which you can actually address.

If they genuinely need time, that's fine. But set a follow-up: "Happy to give you time. Can I drop you a message on Thursday?" A follow-up with a date is a next step. "I'll think about it" with no follow-up is a dead end.

Nasty Replies Happen

Some people will be rude, blunt, or dismissive. That's their problem, not yours. Don't reply emotionally, don't try to win them over, and definitely don't take it home with you. Delete it and move to the next one.

The worst thing you can do is let one bad interaction kill your energy for the next ten. Protect your headspace — it's your most valuable asset in sales.

Confidence Is Everything

Confidence isn't about having the perfect script or knowing every answer. It's about how you feel. A confident person delivering an average pitch will outsell an unconfident person delivering a perfect one every single time. People buy into your energy before they buy into your words.

If you're struggling with confidence, look inward. Whatever is holding you back — past mistakes, guilt, shame, big or small — forgive yourself for it. All of it. Be forgiving with yourself, no matter what. That's the key to being free, and freedom is where real confidence lives. You can't sell with conviction when you're carrying weight that doesn't belong in the conversation. Let it go. It is what it is. Move forward lighter.

Consistency Beats Intensity

One massive day of outreach followed by a week off achieves less than doing a little every day. Build a routine: set a number of daily conversations, stick to it, and don't negotiate with yourself. 10 solid conversations a day, 5 days a week — that's 200 a month. The results will come.

Focus on Quality Leads

Look for businesses with high turnover roles, companies that are always hiring, and agencies that recruit at volume. These are the accounts that turn into long-term, consistent income.

Your First Message Is Just Opening the Door

Don't try to close on the first contact. Use it to learn about them — what roles do they hire for? How many applicants do they get? What does their current process look like? The more you know, the more relevant your follow-up becomes, and relevant follow-ups are what get replies.

Be Different

Everyone's inbox is full of the same generic pitch. The partner who takes five minutes to look at a company's job board, mentions a specific role they're hiring for, and explains how Skreena would help with that exact position — that's the one who gets a response. Personalisation isn't optional, it's the whole game.

Working on Someone for a While Pays Off

A prospect who says "not right now" isn't a rejection — it's a timing issue. Stay in touch. Check in every few weeks. When they're drowning in 300 applications for a warehouse operative role next month, you want to be the first person they think of. That only happens if you've built the relationship before they need you.